About Us


Who are we?

Founded in 2003, HSDonline offer one of the largest online product ranges in Europe.
We aim to bring the best possible prices to our customers both Household customers and our business to business customers.

We have developed one of the most advanced secure payment retail web sites on the internet which can hold hundreds of thousands of products whilst maintaining the most important feature for our customers – easy navigation.

We will not be beaten on price

If you find the selected products online at a lower price we promise to beat the price.

A large part of our business to business sales are to the public sector consisting of Educational facilities, Health and local government. We not only have a wide range of consumer goods but we offer a massive range of trade type products of which we are more than happy to place your business to business orders on account. We have thousands of business to business accounts open and these business accounts enjoy the best trade prices.


Our Team

For customers who do not wish to buy online, our highly trained customer service team are more than happy to process your order over the phone. If you require advice as to which product suits your needs best, our customer service staff attend regular product training days and are more than happy to help with any questions you may have.


Company Mission Statement

  • To assemble and continually develop a niche range of innovative consumer products that challenge the top brands in quality, price and desirability.
  • To continue to evolve and develop a varied and vast product range that ensures the company continues to grow year on year.
  • To give our customers an online shopping experience with an emphasis on high quality visuals, simple navigation, detailed information and an easy to use web site.
  • To give our customers the very best customer service experience pre order and post order.
  • To give a high level customer service that ensures our customers return to HSD time and time again.
  • To flourish in an overcrowded online market by offering a high quality customer service and overall excellent online shopping experience.
  • To constantly be aware that we are being watched and that our competitors are hungry for our success.



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